Norfolk · Suffolk · Norwich · Ipswich · Great Yarmouth

Property deals priced by real data — not asking prices.

AI-scored investment opportunities across East Anglia, valued with live HM Land Registry sold-price data and refreshed monthly from the ONS House Price Index.

HM Land Registry ONS HPI · refreshed monthly Source shown per deal
Founding Sourcers Wanted

Upload deals free during beta.

  • Help shape the future of the platform.
  • Get early exposure to investors ahead of our national rollout.
  • Keep 100% of your 3% sourcing fee — paid direct on completion.
In plain English

We find under‑priced property deals — and prove it with real sold prices.

Willows Deals scans the UK property market every day, pulls live listings across East Anglia, and checks each one against actual HM Land Registry sold prices on the same street or postcode. You get a short, honest summary: what it's listed for, what similar homes really sold for, and the projected yield or ROI — so you can spot genuine below‑market deals in minutes, not weeks.

1. We source

Daily scrape of portals and off‑market feeds across Norfolk, Suffolk & beyond.

2. We value

Every deal cross‑checked against HM Land Registry sold comps — no guesswork.

3. You invest

Browse vetted deals, unlock the address, or get the full area report — all in one place.

The problem

Most "investment deals" are just listings with optimistic maths.

Asking prices dressed up as valuations
National yield averages applied to local streets
No way to check the working
Generic portals built for homebuyers, not investors
Why Willows is different

Built for serious investors.

Real comparables

Every deal valued against actual sold prices from HM Land Registry — the same data surveyors use.

AI deal scoring

Each listing scored for ROI, yield, and BMV potential before it hits your inbox.

Hyper-local yields

Gt Yarmouth 6.4% · Norwich 5.8% · Ipswich 5.6% · Norfolk 5.5% · Suffolk 5.2% — not a national average.

Auto-refreshed data

Regional benchmarks pull from the ONS UK House Price Index every month.

Source transparency

Every deal card shows whether the valuation came from real comps or a regional fallback.

Full ROI modelling

25% deposit, 5.5% mortgage, costs, equity uplift — all worked out for you.

How it works

From source to deal pack in four steps.

01

We source

Deals scraped & filtered from across East Anglia daily.

02

AI scores

Each property rated against your investment criteria.

03

You decide

Browse, save, or send a negotiation request in one click.

04

We connect

Verified broker & solicitor partners ready to move.

Social proof

What Early Users Are Saying

The platform makes sense and I'd 100% use it as a sourcer.
PProperty Sourcer
I love the negotiation bit. Amazing idea.
PProperty Investor
The refurb calculator and area reports look really professional.
IInvestor
Done-for-you negotiation

Found a property? We'll negotiate it for you — 2%.

Hand us any UK property — listed on Willows or anywhere else. We negotiate directly with the agent or vendor, handle every email and phone call, and only charge 2% of the agreed purchase price if the deal completes. No completion, no fee.

  • No completion, no fee
  • Works on any UK listing
  • Reply within 24 hours
  • No emotion at the table
2%

of agreed purchase price

Only charged if you complete. Most negotiations save investors well above 2% on the agreed price — the fee usually pays for itself many times over.

"Send the address & listing URL — we'll be back within 24 hours with a plan."
How we get paid

We're introducers — not the sourcer, not the buyer.

Every deal on Willows is uploaded by an independent deal sourcer who has done the work themselves. We surface it, score it, and introduce it to investors. When you unlock a deal you sign a short, legally binding introducer & non-circumvention agreement that protects the sourcer's 3% fee — paid directly to them on completion via solicitor undertaking.

Sign before unlock

Before you pay to unlock the address, you e-sign a 12-month non-circumvention agreement. No signature, no unlock.

3% to the sourcer

The sourcer is paid 3% of the purchase price on completion — released directly by your solicitor from completion funds.

Both confirm in-app

Investor and sourcer both confirm completion in your dashboard, which triggers the fee-due notice and invoice.

Willows is the named introducer on every agreement. We are not party to the purchase funds and do not provide legal or financial advice.

For investors

Everything you need on every deal.

No spreadsheets. No second-guessing. Every listing arrives with the numbers already done — and the source data you can verify yourself.

  • Live ROI & yield estimates
  • Save deals & track negotiations
  • Direct offer submissions
  • Partner referral payouts
  • Secure account & Google sign-in
  • Email alerts for new matches
The difference

Willows vs the rest

Willows DealsGeneric SourcersRightmove / Zoopla
Land Registry valuations Yes No No
AI deal scoring Yes No No
Region-specific yields Yes No No
Auto-refreshed data Monthly No Generic
Source shown per deal Yes NoN/A
East Anglia specialism Yes No No

Stop guessing. Start investing.

Join investors using real public data to find real BMV deals in East Anglia.